Case Study Film4: About a Boy Film Posters

This has the features of a:

• Main Poster - Quite basic, containing information such as the stars, distributors, production personal and a picture relevant to the film
• Character Poster - Features pictures of both the main characters and the name of the best known actors starring in the film.

The title, ‘About a boy’, is central and bright red on a plain white background, so our attention is drawn to it.

As I said in my previous blog 'Case Study Film4: About a Boy', Hugh Grant is a well known, award-winning actor who has starred in many successful films, so having his name in big, bold writing at the top will attract a large audience. 

Another selling point on the poster is the mentioning of other popular films made by the same makers and producers, such as 'Bridget Jones Diary' and 'Meet the Parents'.

The plain black, white and red colours make the poster look quite simple and ordinary, implying the film could be the same. Based on everyday life, which suggests the audience could quite possibly relate to it. Also, the characters shown on the front look fairly normal. The boy is looking up to the man, which suggests quite a lot about the film, because the film goes into this with a much deeper meaning, and the boy does in fact look up to him throughout. You could say 'and vice versa' after watching the film, but this was also indicated through a quote I saw on a different poster, which reads 'Growing up has nothing to do with age'. http://www.impawards.com/2002/about_a_boy_ver2.html

The imperfect hair, wooly hat, and hopeless expression makes the boy look innocent and a bit helpless, whereas the man behind him (Hugh Grant), has a smile, smart clothes, and styled hair, which suggests they are quite contrasted characters.

Also, in my previous blog, I mentioned it features some elements of romance which could be why the main colour, other than black and white, is red, because this is associated with love and romance.